BACKGROUND: Born in 2013, this artisian ready-to-wear and accessories label has created an unique brand image closely related to technology and digital experiences.
In this changing times, it is a challenge for stablished labels to create an online pressence that is loyal to its offline image. Coperni is definitely the winner of that game. This brand has created an online presence that personifies its branding, starting with its name, inspired on Nicolaus Copernicus, and finishing by its minimallistic designs inspired on technology. Have you ever thought about helding a fashion collection in an Apple Store? Coperni did, in Paris.
CONCEPT CREATION: Nicolas Copernicus gave us a great lesson: we are not the center of the universe. We are nothing more than a tiny point in the infinite existence. A point where the gravity does exist. A point of attraction. That's what the brand is for it's customers. Copernicus is for its clients what the Sun is for planets. That's why I propose that tagline for the brand.
TAGLINE: "A point of attraction"
